why choose us

We know that customers have a lot of choice when selecting a bicycle shop.  Here’s a snapshot of why we think you’ll love Dutton Cycles:

• 14 Day Satisfaction Guarantee on every product we sell.
• Scientific rider fit up for every bike sold, using the world leading “Fit Kit”.
• Loyalty program, where you can receive Gift Vouchers, just for shopping with us.
• Experienced and professional staff, committed to customer service.
• Long involvement with cycling - 4 generations of cyclists in the Dutton Family.
• Commitment to the cycling community, with the Dutton Cycles’ Racing and Recreation Club.
• Free first service on every bike sold
• Easier, more enjoyable bike shop experience
• Big range of quality bicycles, parts and accessories
• State of the art workshop, and experienced, skilled mechanics